I'm LaToya Price. Your Health COO™
Board-certified Nurse Practitioner. Bodybuilding physique coach.
The only coach who combines clinical precision with bodybuilding expertise and understands what it takes to build a personal brand in 2026.
The Story
I spent two decades in healthcare while building my own body through strength training and competitive bodybuilding.
Then burnout hit. Overtraining combined with the onset of perimenopause nearly took me out.
That experience revealed the gap. Most programs don't scale with the demands of running a business, being visible, and performing at a high level. And they definitely don't account for what happens when your physiology shifts under pressure.
I'm rebuilding now — strategically, with the precision physique coaching and medical support system I created for women navigating exactly this.
Center U Wellness exists to close that gap. For women who refuse to choose between their ambition and their body.
Why This Works When Everything Else Hasn’t
Most coaches are either:
Fitness trainers who don't understand physique design, hormones, metabolism, or medical complexity
Medical providers who don't understand strength training or physique development
Wellness coaches who redirect aesthetic goals into "health" language
I'm none of those.
I'm the only coach who combines:
→ National-level physique coaching (bodybuilding principles for intentional shape)
→ Executive schedule literacy (CEO travel, launch weeks, board cycles)
→ Visibility infrastructure understanding (camera comfort as business asset, not confidence issue)
→ Board-certified medical training (available when physiology requires deeper investigation or enhancement is desired)
That combination doesn't exist anywhere else.
And that's why the system works.
Credentials
Board Certified Family Nurse Practitioner
Certified Integrative Psychiatry Professional
Certified Functional Medicine Weight Loss Consultant
Certified Bodybuilding Physique Coach
This Work is For You If
✔ You're building a personal brand and your face is part of your business model
✔ You're regularly on camera (webinars, sales calls, content creation, Instagram Lives, podcast interviews) or in high-stakes professional contexts (stages, boardrooms, investor meetings)
✔ Your body no longer responds to effort the way it used to
✔ You're tired of programs that collapse during launch weeks, content sprints, or board cycles
✔ You want precision, not guessing — expert-level strategy, not experimentation
✔ You're ready to stop leaving money on the table because visibility discomfort is blocking execution
NOT A FIT:
❌ You work behind the scenes and aren't regularly visible
❌ Your business doesn't require you to be on camera or in high-stakes rooms
❌ You're looking for motivation or accountability (you already have discipline — you need better infrastructure)
❌ You want generic wellness (this is precision physique engineering)
My work exists to do four things:
→ Build a physique that's intentionally designed — strength, shape, and visible body recomposition
→ Create systems that hold during launch weeks, content sprints, and high-stress seasons — not just calm weeks
→ Make visibility execution possible — go live without hesitation, record content once, take interviews without delays
→ Add medical precision when physiology requires it or you want to enhance results — peptide therapies, metabolic & hormone optimization, advanced diagnostics and more.
You do not have to choose between performance and wellbeing.
When the system is designed correctly, you get both.
💛 With strength and clarity,
LaToya
Founder, Center U Wellness